12 Apr 2018
Blackwell Global Wins First Time Sponsor Award for #BluesChallenge Campaign with Everton Football Club
Brokerage comes up tops over Kayak, The Movember Foundation, Octopus Energy and Waldorf Astoria hotels
London – Blackwell Global won the First Time Sponsor Award for its #BluesChallenge campaign. The UK Sponsorship Awards has awarded the outstanding campaign forged between the brokerage and Premier League side Everton Football Club
The UK Sponsorship Awards were established 24 years ago to reward and to recognise exemplary performance in sponsorships regardless of their industry. Sponsorships are judged based on the level of cooperation between the two parties, the synchrony of their brand image, the creativity and the reach of their marketing campaigns, and the resulting influence the partnership gained on the market.
Facing fierce competition within the category, Blackwell Global clinched this award with the #BluesChallenge campaign launched in October year. Through a distinct brand differentiation that featured star players Wayne Rooney, Jordan Pickford, Morgan Schneiderlin, Phil Jagielka, Leighton Banes and Yannick Bolasie, the multi-platform campaign drove brand and product awareness that resulted in more than 1200 participants for its demo trading competition.
“We took a risk with the decision to launch a campaign targeting the highly specific experienced trader target audience for the highly specific #BluesChallenge trading competition,” said Patrick Latchford, CEO of Blackwell Global (UK), “I’m proud to say that our risk paid off. This award is a recognition of our expertise and dedication to the finance industry.”
Conducted at the London Marriott Hotel in attendance by corporate giants such as Cadbury, DHL and PepsiCo, the range of winners highlight the dynamic, effective and creative aspects of the sponsorship industry.
Kicking off with Blackwell Global UK’s #BluesChallenge campaign, the First Time Sponsor Award has brought success within the first year of Blackwell Global’s first foray into sports sponsorship and Everton’s first partnership with a forex brokerage. For more details on the awards, please visit http://www.sponsorship-awards.co.uk/
The successful Blackwell Global #BluesChallenge campaign and trading competition is currently running the Cambodian edition, open only to Cambodian residents.